Marie Claire this month features an article on Trevor Sorbie's charity, My New Hair.
Set up after a family member asked Trevor for help styling her wig after she had chemotherapy, the charity trains hairdressers across the country to advise women on how to style and maintain their wig. He has plans to take the scheme international.
The story headline is 'Would you feel like a woman without your hair?' and taps into the deep connection between your hair and your femininity. It's a great fit for the magazine, and good PR for the charity.
See www.mynewhair.org for more info
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