L'Oreal Professionnel has launched a new colour line.
Dubbed the hair colour of the future, inoa is odoourless and ammonia-free, so it makes the colouring experience less unpleasant. A joy for any platinum blondes who are sick of itchy heads and sore eyes while waiting for the bleach to take effect!
http://www.inoa.co.uk/inoa/_en/_gb/index.aspx#/page=dispatch
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