Nicky Clarke has launched a new styling iron, called desiRED.
Sold in Boots and Argos, priced at £89, the straighteners heat up to 230 degrees - making them the hottest on the market.
http://blog.compareghd.com/nicky-clarke-desired-hair-straighteners-ghd-251.html
Initial reviews online show that ghd loyalists refuse to be swayed. Consumer research published by desiRED is very shaky; of 100 respondents, 57% prefered desiRED once they had been informed of the brand and price (by comparison to ghd).
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