TIGI have launched within a range of social networks, such as MySpace and YouTube.
The MySpace page is weird; they have 1000s of celebrity friends, the wall posts are all "I love Bed Head!" and there's very little interesting here. There is the option to regiser for a newsletter, but no incentive offered.
http://www.tigihaircare.com/consumer/en-US/socialnetworks/default.asp
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